Brand salience ________
A) is customers' emotional responses and reactions with respect to the brand
B) is how often and how easily customers think of the brand under various purchase or consumption situations
C) is how well the product or service meets customers' functional needs
D) describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs
E) describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it
B
You might also like to view...
Which of the following is one of the best reasons why corporations should aggressively practice public relations?
A) It helps them to communicate their products and positions. B) It enables them to "spin" the issues in their favor. C) It invites further government regulation. D) It is cheaper than advertising.
The product-process matrix illustrates that low volume, one-of-a-kind products are ideally suited to a job shop process
Indicate whether the statement is true or false.