Which of the following is true of the barriers to international communication?
A. Noise tends to increase the probability of effective communication.
B. Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C. Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
D. Fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
E. Research suggests that a consumer may use country of origin as a cue when evaluating a product, particularly if he or she has detailed knowledge of the product.
D
You might also like to view...
Of the following, which is a potential disadvantage of using a simulated test market?
A) It is not as accurate as full scale test markets. B) The distribution network may or may not properly represent the firm's actual distribution system. C) It is often very time consuming and expensive. D) They allow competitors to acquire knowledge of the test. E) all of the above
Tyler Winkler, senior vice president of sales for Secure Works, takes an approach whereby employees "make your numbers in three months or run the risk of being put on probation, and then possibly termination
" Through this process he measures employee performance, provides detailed feedback and training to improve sales. Which function of how leaders shape organizational culture best describes Tyler's approach? a. role modeling b. creating an effective reward system c. hiring the right people d. creating an effective organizational strategy and structure