Briefly explain why a disliked communicator may be more effective than a liked communicator.
What will be an ideal response?
When someone hears a message from a disliked communicator and he or she is persuaded by him or her the receiver has to do more work to minimize cognitive dissonance.
Communication & Mass Media
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Explain the difference(s) between friendship-based intimacy and passion-based intimacy
What will be an ideal response?
Communication & Mass Media
If a local broadcast station has the rights to a syndicated show, it can insist the cable systems in its coverage area block out the same series if it runs on an imported channel like WGN under
a. franchising. b. retransmission consent. c. syndex. d. must-carry.
Communication & Mass Media