In 2017, Royal Caribbean created an “Intern-Ship” contest to find the perfect Instagram explorer to be part of the cruise experience and share content on behalf of the cruise line to drive travel destination sales and buzz. Discuss how Royal Caribbean could integrate both science and art in this campaign.
What will be an ideal response?
This campaign combined both research and practice in different ways. The research components for this campaign include the listening capabilities of understanding what people are talking about on social media. Sharing articles, updates with friends, and talking about what they should be doing for vacation are all pieces of content that could be collected, analyzed, and used to brainstorm ideas for campaigns. The art side comes from brainstorming ideas from what was gathered in the research. Figuring out what has not yet been done and what opportunities could arise from targeting certain audience groups (e.g., Millennials) on certain platforms (e.g., Instagram) like this could be a great and unique opportunity to generate excitement and buzz. Tying in the metrics to determine how successful this campaign was (e.g., How many applications were submitted, the metrics for the intern on this campaign, buzz for media coverage, social media shares, etc.) would need to be evaluated.
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__________ occurs when you apply a false or oversimplified
generalization to an individual based on group characteristics. a. Ethnocentrism b. Identity knowledge c. Internal noise d. Stereotyping
Answer the following statement(s) true (T) or false (F)
1. An athlete who is facing a rough competitive situation and who experiences mild to moderate anxiety, fear, and negative self-talk is likely to need a referral to a licensed psychologist. 2. Student athletes start drinking earlier as well as engage in alcohol-related risk behaviors earlier that their non-student athlete peers. 3. Some athletes may not follow their sport psychologists’ advice to see assistance from other professional on a ‘main campus’ because they don’t feel it is helpful to athletes. 4. Supervision is a good place in which to discuss and practice referral processes.