Mickaela McAuliffe wants to open a store to sell quilting supplies. She cannot decide whether to base her store's pricing objectives on market share, dollar sales, or unit sales. Regardless of which she chooses, how can her firm's pricing objective be categorized?

A causal research design is typically concerned with

a. the frequency with which something occurs. b. the discovery of ideas and insights. c. how two variables vary together. d. the determination of cause and effect relationships. e. establishing priorities when studying competing explanations of phenomenon.

A researcher interested in a data matrix that displays the frequency of some combination of possible responses to multiple variables should construct a _____

a. perceptual map b. contingency table c. regression equation d. marginal table