Describe an example of how two different organizations may have very different staffing structures and why that matters to communications campaigns.
What will be an ideal response?
Law firm might have lots of partners at executive level, but small support staff. On
the contrary, a manufacturer of goods may have large labor force led by small
management team. Their respective challenges may differ, which may in turn result in
different communications needs.
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When groups use negative words to describe themselves or other group members, it is
a. considered offensive to in-group members. b. appropriate for out-group members to use the same terms. c. seen as appropriate for in-group members because in-group members recognize that there is no intent to harm or demean. d. none of the above.
Consumer-focused marketing includes
A) database marketing B) relationship marketing C) customer relationship management D) integrated brand communication E) All of the above