Answer the following statement(s) true (T) or false (F)

1. A campaign budget is NOT considered a reliable way to examine a campaign’s
potential impact.
2. After defining objectives, it is essential to conduct budgetary planning and all
associated fiscal processes.
3.Identification of key audiences and publics should be among the first steps that a PR
practitioner considers when diagnosing an organizational problem or opportunity.
4. When planning a campaign, after campaign objectives are established, the
measurements and magnitude of the impact of a campaign is set.
5. Media relations may take longer to achieve a communications goal than the use of
paid outreach.

1. false
2. false
3. true
4. false
5. true

Communication & Mass Media

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Effective public speaking is

a. audience-centered. b. message-centered. c. speaker-centered. d. channel-centered.

Communication & Mass Media

Persuasive speeches offer evidence to justify advice

Indicate whether the statement is true or false

Communication & Mass Media