In "The VW Trilogy" case, Volkswagen's TV commercial gained an unexpected boost thanks to:

a. Social media
b. Billboard "cameos"
c. Super Bowl fans
d. Celebrity endorsements

a

Communication & Mass Media

You might also like to view...

What aspects of radio news releases make it easy for listeners to understand the content?

a) Strong, short sentences b) Complex, partial sentences c) Strong, partial sentences d) Conversational, partial sentences

Communication & Mass Media

Communication competence is composed of two elements. One of these is _____, which involves achieving one’s goals successfully

a. effectiveness b. appropriateness c. absolutism d. relativism

Communication & Mass Media