Which one of the following is NOT considered one of Grunig’s five objectives to provide clear outcomes for strategic campaigns?
a. message acceptance
b. change in audience attitude
c. change in audience behavior
d. message feedback
d. message feedback
Communication & Mass Media
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Sunglasses may be regarded as communication noise
Indicate whether the statement is true or false.
Communication & Mass Media
Does the medium influence the shaping of the message?
a. not at all b. yes, to a great extent c. only if the message content is compatible with the medium d. it depends on the target audience e. it depends on the communication objective
Communication & Mass Media