Which one of the following is NOT considered one of Grunig’s five objectives to provide clear outcomes for strategic campaigns?

a. message acceptance
b. change in audience attitude
c. change in audience behavior
d. message feedback

d. message feedback

Communication & Mass Media

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Sunglasses may be regarded as communication noise

Indicate whether the statement is true or false.

Communication & Mass Media

Does the medium influence the shaping of the message?

a. not at all b. yes, to a great extent c. only if the message content is compatible with the medium d. it depends on the target audience e. it depends on the communication objective

Communication & Mass Media