Personal selling is a high cost strategy

According to media researcher Duncan Watts, the key to setting a song on the path to popularity is a phenomenon called ________

A) sampling B) cumulative advantage C) influence farming D) entertainment trendspotting E) buzz firing

Regarding some of the major shortcomings that negotiators struggle to overcome, "lose-lose"

negotiation occurs when negotiators: A) settle for too little by making concessions that are too small B) accept all terms offered by the counterparty C) leave money on the table because they fail to recognize and exploit opportunities for mutual gain D) do not sign a binding contract