Zappos, the online shoe and clothing marketer, promises free shipping and free returns on any of its products, no questions asked. This is an example of how Zappos has a strong competitive advantage through ________
A) image
B) people
C) services
D) product features
E) cost
C
Business
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At the sales presentation for EFTPS (a type of software for making the payment of all federal taxes secure, easy, and fast), it would be most logical for which member of the sales staff to demonstrate how payments can be set up twelve months in
advance and how easy it is to view payment history? A) the order taker B) the missionary salesperson C) the technical specialist D) the relationship manager E) the reactive salesperson
Business
________ helps a company tailor its recruiting message to appeal to the needs, values, and motivations of targeted potential applicants
A) A task inventory B) Competency analysis C) Job rewards analysis D) Job elements analysis
Business