"Influencing the influencers" refers to:
a. cobranding with an already established, reputable company
b. employing personal selling methods when brand is weak
c. giving products away to influential people and opinion leaders who will in turn influence the masses
d. viral marketing
e. paying for Internet space in a similar fashion to shelf space
c
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The emphasis on product extensions and the development of team sport promotional strategy can be attributed to
A. Roone Arledge. B. Bill Veeck. C. Branch Rickey. D. David Stern.
If a large retailer sold numerous items below cost with the intention of punishing small competitors and gaining higher long-run profits by putting those competitors out of business, the retailer would be guilty of ________
A) price collusion B) price fixing C) predatory pricing D) competitive pricing E) penetration pricing