Many in the magazine industry are arguing for a new metric, one that represents the characteristics that make magazine advertising especially effective-engagement and affinity. Define each and explain how each renders magazine advertising particularly effective.

Establishing eye contact with listeners is usually a good idea, but here is a helpful

guideline to follow: A) You should only look at members of the audience who look supportive, to help build your confidence. B) You need to know the cultural norms for establishing eye contact before choosing the best strategy. C) If some audience members disagree with you, you can use eye contact to stare them down and establish the validity of your views. D) Establishing eye contact is only good if it makes you feel comfortable.

If you see an infomercial on a product late one night and are persuaded to order that product, the infomercial has succeeded in influencing what?

A. your actions B. the way you spend your time C. your opinions D. your beliefs