If the objective of an advertising campaign is to increase brand recall, then reach is more important than frequency

When an appraiser estimates the cost of construction using the __________, this is the cost to build an exact replica of the building using actual materials used and the present design of the building.

a. replacement cost b. reproduction cost c. market data approach d. income approach

When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ is being applied

A) culture code designation B) social cluster C) taste culture D) consumption constellation