Apple used an album by the band U2 to promote the Apple Watch announcement. Which of the following message execution styles is illustrated in this example?

In Kotler's 4 Cs model, ________ takes the place of promotion in the 4 Ps

A) customer value B) channel C) credit D) communication E) convenience

The ‘chasm' in high-tech marketing is characterized by:

a. The divide between the visionaries and the pragmatists. b. The difficulty in estimating the size of the market. c. The downward pressure in prices arising from Moore's Law. d. Knowledge spillovers e. New technologies being commercialized by new competitors