For both profit and nonprofit service firms, the first step toward success in the global marketplace is determining the nature of the company's core products

Indicate whether the statement is true or false
a. True
b. False

ANSWER: True

For both profit and nonprofit service firms, the first step toward success in the global marketplace is determining the nature of the company's core products. Then the marketing mix elements should be designed to take into account each country's cultural, technological, and political environment.