A major disadvantage of planned shopping centers to a retailer is that _____
a. the arrangement of stores follows no format
b. parking is generally limited
c. there are few retailers to share costs and to generate traffic
d. merchandise to be sold can be restricted
d
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The innovation management system approach yields two favorable outcomes: it helps create an innovation-oriented company culture, and it ________
A) clearly assigns responsibility for the process to a single department B) yields a larger number of new product ideas C) guarantees successful products D) frees up senior management time E) requires less budget support
Of the following, which is NOT an environmental design condition that irritates shoppers according to Alain d'Astous?
a. Arrangement of store items is always the same. b. No mirror in the dressing room. c. Unable to find what one needs. d. Directions within the store are inadequate. e. Store is too small.