Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives?
A) Public relations departments are typically large divisions within corporations.
B) The time and costs associated with public relations prohibit its extensive use.
C) Public relations specialists lack the skills necessary to work with marketing experts.
D) Many public relations professionals see their jobs as communicating not brand building.
E) The public relations department handles stockholders and legislators but not employees.
D
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Which of the following are you LEAST LIKELY to observe when the property and liability insurance market is "hard"?
(a) coverage availability problems (b) high premiums (c) tight underwriting standards (d) low premiums
An internal auditor for a unversity performed an assurance engagement to review the university bookstore's cash function. Which of the following actions will be deemed lacking in due professional care?
a) a flowchart of the entire cash function was developed, but only a sample of transactions were tested b) because of a highly developed system of internal control over the cash function, the final engagement communication assures senior management that no irregularities exist c) the final engagement communication included a well-supported recommendation for the reduction in staff, although it was known that such a reduction would adversely affect morale d) organizational records were reviewed to determine whether all employees who handled cash receipts and disbursements were bonded