What are the steps in the IMC Planning Process?
What will be an ideal response?
1. Context (customers, competitors, communications)
2. Target market - product positioning
3. Objectives
4. Budget - IMC components
Business
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Which of the following is a way in which organizations can promote job satisfaction?
A. They can make jobs more repetitive. B. They can set up subjective performance management systems. C. They can set highly abstract goals. D. They can empower supervisors. E. They can make jobs more interesting.
Business
A marketer that uses e-mail to advertise to potential customers is called a
A) market maker. B) transaction broker. C) content disseminator. D) viral marketer.
Business