In the context of the relative importance of McCrae and Costa's Big Five personality factors in different cultures, conscientiousness was considered the most important factor in the culture of _____

a. Chile
c. Japan
b. Singapore
d. India

ANS: C
FEEDBACK: Although the same Big Five personality factors are common to virtually all urban cultures, major differences have been recognized in their relative importance and social desirability from one culture to another. The Japanese consider conscientiousness to be more important than all other factors.

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