Routine Response Behavior has ______ involvement, Limited response behavior has ________ involvement, extensive response behavior has ______ involvement

If the Coolest Cooler introduced its cooler to the general market and developed communications around the idea that it was going to develop awareness, interest, evaluation, trial, and then adoption, it would be anticipating a learn-feel-do sequence

of consumer responses. Indicate whether the statement is true or false

When you want to measure frequency of use, which of the following scales is recommended?

A) One-way labeled B) Semantic differential C) Stapel D) Symmetric labeled E) Likert