Which is not a guideline in determining whether use of questionnaires is appropriate?
A) The people you need to question are widely dispersed.
B) There are only a few people involved in the systems project.
C) You are doing an exploratory study to gauge overall opinion.
D) You desire to do problem sensing to identify problems with the current system.
B
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Concerns and criticisms regarding advertising include the following, except:
A) advertising causes people to buy more than they can afford B) advertising leads to socialism C) advertising overemphasizes materialism D) advertising increases the costs of goods and services
When a company sets a high price for a new product with the intention of reducing the price in the future, it is using the ________ pricing strategy
A) market-skimming B) cost-plus C) market-segmentation D) market-penetration E) competitive