Brehm (1956) asked college women to rate eight products and then gave each woman one to take home. Women who were allowed to choose the product they would receive and were then asked to re-rate the products
Brehm found that
a. women rated the chosen product higher after making their choice
b. women rated all products higher after making their choice
c. women rated all products lower after making their choice
d. women rated the chosen product lower after making their choice
Answer: A
Psychology
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