A Harvard Medical School study of 2000 patients found that the most important factor affecting patients' trust in doctors was _____
A. the doctor's knowledge of medicine
B. the décor of the doctor's office
C. the presence of a medical school diploma displayed in the office
D. doctors' communication skills
D
Communication & Mass Media
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Long-term plans are often very similar to tactical plans, but where tactical plans last twelve to
fifteen months, a strategic plan may last five to ten years. Indicate whether the statement is true or false
Communication & Mass Media
From a creative standpoint, one of the advantages of advertising in magazines is
a. They reach a broad, wide audience b. Prestige is not an issue with print c. The creative design flexibility it provides d. A fixed range of sizing options making layout more precise
Communication & Mass Media