A Harvard Medical School study of 2000 patients found that the most important factor affecting patients' trust in doctors was _____

A. the doctor's knowledge of medicine
B. the décor of the doctor's office
C. the presence of a medical school diploma displayed in the office
D. doctors' communication skills

D

Communication & Mass Media

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Long-term plans are often very similar to tactical plans, but where tactical plans last twelve to

fifteen months, a strategic plan may last five to ten years. Indicate whether the statement is true or false

Communication & Mass Media

From a creative standpoint, one of the advantages of advertising in magazines is

a. They reach a broad, wide audience b. Prestige is not an issue with print c. The creative design flexibility it provides d. A fixed range of sizing options making layout more precise

Communication & Mass Media