Advertising for state lotteries overstated the odds of winning. This is an example of
a. relying too heavily on advertising
b. advertising goals that are unrealistic
c. the ethical implications of advertising
d. influencing changes in behavior
e. advertising objectives not being in the reach of the agency
C
Business
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Discuss why communications require evaluation
What will be an ideal response?
Business
Which of the following is NOT an assumption on which the economic order quantity (EOQ) is
based? A) Replacement occurs all at once. B) Order preparation costs, inventory carrying costs and lead times are constant and known. C) The item is produced continuously. D) Demand is relatively constant and known. E) All of the above are true assumptions.
Business