List the ?ve steps on Monroe's Motivated Sequence. List the function of each step. Next, choose a persuasive

speech topic and use Monroe's Motivated Sequence to organize your persuasive speech.

What will be an ideal response?

Example Speech: The Right to a Digni?ed Death
Arousing Attention: We attempt to capture the audience's attention with our opening remarks. Example: "Curled in
a fetal position and shrunk to half her normal weight, 16 year old Karen Ann Quinlan lay helpless in a 'chronic
vegetative state' for years until natural death released her and her parents from this indignity."
Showing a Need: We determine the need our problem our topic suggests. Example: "Such unnecessary suffering is
an evil that should be corrected in modern America."
Satisfying the Need: We argue how our proposal will meet the need or resolve the problem described earlier.
Example: "The right to die and to do so with dignity should be recognized and respected."
Visualizing the Results: We create a visual image that projects what will happen if our proposal is accepted or
rejected. Example: "Imagine a close friend or relative supported by arti?cial means with no hope of recovery.
Contrast with this scene the natural and peaceful death of a loved one supported by family and friends."
Calling for Action: We urge the audience to demonstrate its support. Example: "Write letters to congressional
representatives and create your own living wills."

Communication & Mass Media

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The role of the persuasive speaker is

A. advocate. B. entertainer. C. teacher. D. commemorator.

Communication & Mass Media

Dr. Gonzalez had two independent coders unitize his text. The first coder identified 750 units. The second coder identified 765. The two coders agreed on 695 units of analysis. Is the unitizing reliability acceptable?

a. Yes b. No

Communication & Mass Media