After selecting a sweater on the Land's End Web site, Kelly Oldham filled out the required customer and credit card information. A box with a checkmark inside was next to the following statement :"Yes, I would like to receive promotional information via e-mail from Land's End." The statement suggests that Land's End is using which of the following marketing tools?
A) spam
B) phishing
C) catalog marketing
D) niche marketing
E) permission-based e-mail marketing
E) permission-based e-mail marketing
You might also like to view...
Under the Uniform Computer Information Transactions Act, if a consumer makes a unilateral
electronic error in an electronic contract, which of the following is the consumer not required to do in order to avoid being bound by the error? A) Does not use or benefit from the information or make it available to a third party B) Deliver all copies to the other party, or destroys them pursuant to the other party's instructions C) Explain the cause or source of the error to the other party D) Pay the shipping, reshipping and processing costs of the other party E) Upon learning of the error, promptly notifies the other party
A stakeholder in a company is a party that has ________
A) no interest in the company's ethics B) majority ownership of the company C) minority ownership in the company D) an interest in the company's success or failure