If category sales are fixed and marketing managers are interested in profit margins rather than market share, companies are better off:
A) having low level of expenditure.
B) increasing consumer-oriented promotions.
C) increasing advertising.
D) increasing trade promotions.
A
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Which of the following is necessary in order to have a security interest attach?
A. The debtor must have rights in the collateral. B. The creditor must take possession of the collateral. C. There must be a proper filing. D. The debtor must sign a security agreement which describes the collateral.
The term global commons refers to:
A. social norms and values that are common across the globe. B. a group of nations that share similar ideologies on globalization. C. natural resources from which everyone benefits but for which no one is specifically responsible. D. common laws to be obeyed by companies involved in international business. E. arrangements, like common currencies, between countries to simplify international trading.