The greatest strength of generic brands is in the prescription drug industry

In the language of global marketing, ________ is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% localization

A) "stereotype advertising" B) "template advertising" C) "cookie-cutter advertising" D) "compromise advertising" E) "pattern advertising"

Assessing the current business environment is NOT a fundamental concept related to financial management

Indicate whether the statement is true or false