What is Lyndon Johnson's "Peace Little Girl" campaign ad? Why is it significant?
What will be an ideal response?
Answer: An ideal response will:
1. Discuss how the ad was seen as so shocking it was only aired once. Nonetheless, the media continued to discuss the ad.
2. Discuss how the ad was clearly an example of negative advertising and the forerunner of negative ads that continue to be an important feature of today's campaigns.
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How does partisanship influence the general election?
a. Partisanship depresses independent voter turnout. b. Partisanship increases total voter turnout. c. Partisanship increases contention with third parties. d. Partisanship is highly stable in determining political behavior. e. Partisanship is highly subjective in determining political behavior.
Because news media outlets, such as television, radio, and newspapers, depend on ratings and readership to secure advertising dollars, a major goal for these media outlets is to
a. use the Internet as much as possible. b. pay their advertising sales representatives as little as possible. c. hire attractive broadcast journalists. d. attract as large an audience as possible. e. report only local stories.