What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?
A) to obtain everyday information about pertinent developments in the environment
B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making
C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others
D) to generate the particular information needed for the specific situation
E) to gather information not gathered by the other MIS component subsystems
A
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Which of the following is true for services?
A) All services are people-based, while goods are equipment-based. B) Service providers can be both for-profit or nonprofit. C) All service companies follow the same process to deliver their services. D) The client's presence is a hindrance during the service delivery process. E) Service providers develop similar marketing programs for personal services and business services.
Which kind of retail store would be most likely to use a grid layout?
A) a high-end restaurant B) a clothing specialty store C) a jewelry store D) a supermarket E) a factory outlet store