________ research helps test the clarity and effectiveness of the material
a) Qualitative
b) Quantitative
c) Primary
d) Secondary
a
Communication & Mass Media
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Task-specific agendas are based on the Standard Problem-Solving
Agenda. Indicate whether the statement is true or false
Communication & Mass Media
Situational audience analysis seeks to assess all of the following EXCEPT
a. ?the degree by which you may be able to sway the listeners' opinions. b. the listeners' perceptions of who you are. c. the attitudes the listeners already hold about your topic. d. the listeners' reasons for being at the occasion. e. the listeners' knowledge about your topic.
Communication & Mass Media