Tobacco companies in Central Europe face the prospect of tougher marketing and advertisement regulations due to:
A) the growing concern about health hazards associated with smoking.
B) a dislike of global brands crowding out local brands.
C) a desire to return to communist-era policies.
D) a desire to comply with EU entry requirements.
E) the pressure from neighboring countries.
D
Business
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Facility location refers to the site selection of the plant (or service branch)
a. true b. false
Business
According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message "Nothing else beats this brand"?
A) bonding B) relevance C) advantage D) performance E) presence
Business