Accessing a Web site in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?

A) Post-purchase evaluation
B) Problem solving
C) Information seeking
D) Purchasing the product
E) Recognizing a need

Answer: C
Explanation: C) The search is not always extensive, but before making major purchases, most people seek information from personal sources, public sources, and experiences of friends and family.

Business

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An equipment dealers coverage form is designed to provide insurance on:

a. Equipment owned by the insured dealer. b. Equipment in the insured's custody for servicing or storage. c. Equipment entrusted to the insured dealer for sale. d. All of the responses are correct.

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Distribution channels in markets around the world are among the most highly uniform aspects of national marketing systems

Indicate whether the statement is true or false

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