Which of the following consists of the features and functions that characterize a product, a service, a system, or a structure?

Randall did not go through all the stages of the decision process when he bought potato chips at the convenience store. This is because he has ________ involvement in this purchase.

purchase high low dissonance

Which of the following risks is most closely associated with the strategy of brand extension?

A) brand flanking B) counterfeiting C) controlling the use of an image owned by the company D) negotiating a relationship with a brand ally E) losing focus of the core positioning of the brand