What type of innovation focuses on creating breakthrough products or services that do not yet exist and are aimed at creating brand new markets and customers?
What will be an ideal response?
Answer: New-direction innovation
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In a short essay, describe the uses of scanner data and list at least three advantages and three disadvantages of using scanner data
What will be an ideal response?
Which of the following companies uses product line pricing?
A) Photo Genie, which sells inexpensive cameras that run only on their own expensive batteries B) Mobile Point, which launched a range of cell phone models, each priced according to its features C) Penguin's Parlor, which offers customers a 20-percent discount on their birthdays and certain holidays D) Green Thumb, which gives away free watering cans with the purchase of certain potted plants E) Panizza, whose combo meals are priced lower than the individual components sold together