In comparison to the manufacturing economy of the 1960s, today's market involves a greater focus on all of the following EXCEPT which one?

A) market segmentation
B) relationship marketing
C) mass marketing
D) targeting
E) positioning

C

Business

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The productive potential of a company's employees' knowledge, experience, and actions is known as its ______ capital.

Fill in the blank(s) with the appropriate word(s).

Business

Of the different types of mailing lists that can be purchased, the least expensive is a response list

Indicate whether the statement is true or false

Business