Which of the following is not descriptive of the advertising and promotion pyramid?
a. the base of the pyramid has tools with a wider coverage of the target audience
b. the tools at the top of the pyramid have lower cost per contact than tools at the bottom
c. the pyramid implies a trade-off between coverage and cost per contact
d. the Internet can be used at all levels in the pyramid
e. the Internet as a communication tool in the pyramid is scalable and cost-efficient
b
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