How are American businesses utilizing new technologies to improve their inventory management? Provide examples to illustrate your response

What will be an ideal response?

(Students' answers may vary. The answer given below is indicative.)
New technologies can offer exciting opportunities for marketers. The technological advancement of radio-frequency identification (RFID) transmitters is rapidly changing the way companies control their inventory. RFIDs can be embedded in the products you buy. Many firms are already using RFID technology to track products and customers at various points in the distribution channel. For example, Walmart has strongly encouraged suppliers shipping products to its distribution centers to apply RFID tags to their pallets. And retailers such as American Apparel, Macy's, and Bloomingdales are now installing item-level RFID systems in their stores. Fashion and accessories maker Burberry even uses chips imbedded in items and linked to smartphones to provide personalized, interactive experiences for customers in its stores and at runway shows.