Many individuals, including famous personalities, maintain online diaries to express their views on a regular basis. What are these online journals called? What marketing implications do these journals have?
What will be an ideal response?
These journals are called blogs. Blogs can be an important source of word-of-mouth marketing.
Business
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A comprehensive nonfinancial size-up is:
A) a critical component in analyzing the firm's strengths and weaknesses. B) critical in understanding the firm's historical position. C) critical in anticipating future financing needs. D) All of the above.
Business
What is behavior modeling? What tools and delivery systems are available to firms that use behavior modeling for training and development purposes?
What will be an ideal response?
Business