This theory suggests that when we experience psychological tension, or dissonance, we try to reduce it in some way instead of totally resolving the tension
a. the elaboration likelihood model
b. cognitive dissonance theory
c. systems theory
d. Marxism
b
Communication & Mass Media
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FoodMeg, Inc. plans to increase awareness of itsfood products with the same type of campaignthe company launched earlier in the year—one without social media attention. The campaign would fail mainly as a result of
a. a lack ofa concrete change in the awareness plan. b. a lack of a production/distribution mechanism. c. insufficient media attention for the campaign. d. not setting up of aspecific timeframe for the awareness plan.
Communication & Mass Media
A preliminary outline puts all the sections of the outline into a
clear and logical order. Indicate whether the statement is true or false
Communication & Mass Media