In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand. A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad

If an employee fails to exercise a stock option before its expiration date, the company should decrease compensation expense

a. true b. false

Which of the following is not true about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program?

A) Confirm assumptions regarding market potential B) Contradict assumptions regarding market potential C) Gather additional data to help make decisions D) Develop a marketing plan in cooperation with local agents E) Arrange a face-to-face meeting and avoid going to trade shows