What do researchers call when two attitudes (or perceptions, or beliefs, or values) are

inconsistent with each other, change in one or both occurs because of the mind?s efforts to
establish and maintain evenness?

A) principle of consistency B) principle of equilibrium
C) principle of reliability D) principle of dependability

A

Communication & Mass Media

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Michael Anderson is running for student body president at a small, private, Catholic

university. The students that attend the university are mixed between liberal and conservative, with a huge population of students who are undecided/uninterested in politics. There is a large freshmen population this year. One of his major issues is to promote more campus involvement in campus activities. Put yourself in Michael's position and write out the demographic traits for his audience. Then, develop ideas on how to approach the audience with your ideas on promoting campus and civic engagement. What will be an ideal response?

Communication & Mass Media

Low power distance cultures include those in Israel, New Zealand, and Denmark

True False

Communication & Mass Media