Low prices used to gain entry into the market are known as

a. introductory pricing.
b. skimming.
c. price-lining.
d. odd-ending.

a

Business

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Which of the following observations is NOT true of a letter of credit?

A. It is a credit guarantee. B. It is issued by an FI. C. It is issued for a fee. D. Payment on the letter is contingent on some future event occurring. E. It appears on the FI's current balance sheet.

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The decision as to how to brand new products is especially critical. When a firm introduces a new

product, it has three main choices. What are those choices? What will be an ideal response?

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