________ is a standard for exchanging structured information over the Web

When Cheetos became the first major brand of snack foods to be made and marketed in China, product taste tests revealed that the traditional cheese-flavored corn puffs did not appeal to Chinese consumers. This is an example of:

a. pricing strategy research. b. perceptual mapping research. c. positioning research. d. competition analysis. e. new-product planning research.

________ is the science of using psychology and demographics to better understand consumers

A) Psychographics B) Interactionism C) Clustering D) Demographic transition E) Customerization