What are the three defining characteristics of bad publicity?
Indicate whether this statement is true or false.
(1) bad publicity can be handled through normal channels; (2) bad publicity has a
tendency to fade quickly from the media's hot topics of the day; (3) bad publicity can be quickly
extinguished if the organization addresses the situation proactively
Communication & Mass Media
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Use the following persuasive strategies when audience members agree with you:
excite audience emotions, provide a personal role model, and advocate a course of action. Indicate whether the statement is true or false
Communication & Mass Media
According to Brehm's Psychological Reactance Theory, you can reduce the likelihood of a reactance response by avoiding strong, direct commands such as "don't," "stop," and "you must."
Indicate whether the statement is true or false
Communication & Mass Media