What is the main goal of the global product development process?
a. to expand the number of different new product offerings so that individual country needs are more likely to be met
b. to develop every product for potential worldwide distribution and adaptation to other countries
c. to come up with a single standard product or product line suitable for all global markets
d. to repeat the steps in the process with marketing teams in each and every foreign country targeted
Ans: b. to develop every product for potential worldwide distribution and adaptation to other countries
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For the work of factory employees to be considered as direct labor, the work must be conveniently and
a. materially associated with raw materials conversion. b. periodically associated with raw materials conversion. c. physically associated with raw materials conversion. d. promptly associated with raw materials conversion.
Which of the following is true of the demand conditions described in Porter's diamond model?
A) Early market saturation puts extreme pressure on a company to expand, which leads to inappropriate establishment in foreign countries that destabilize the company. B) Early home demand fails to anticipate international demand and hence gives foreign rivals the advantage of getting established in an industry sooner than local firms. C) Slow home-market growth is an incentive for companies to invest in and adopt new technologies, and to build large, efficient facilities. D) The size and pattern of growth of home demand are important only if the composition of the home demand is sophisticated and anticipates foreign demand.