Dairy Day, an ice -cream maker, launches an ad campaign that shows that its products have
lower fat content than the frozen dessert products promoted by Dreamland, its main competitor.
This is best described as an attempt at ________.
A) negating the threat of new entrants
B) counteracting increased bargaining power of suppliers
C) neutralizing increased bargaining power of buyers
D) reducing pressure from substitute products
D
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Which of the following is a key difference between financial accounting information and management accounting information?
(a) The information is produced from different accounting records. (b) Only financial accounting information is produced by a professionally qualified accountant. (c) Financial accounting reports on historical events, management accounting is more concerned with future events. (d) The characteristics of reliability, relevance and timeliness do not apply to management information.
Identify the 7Cs of design elements. Do you feel they are relevant in a mobile advertising context? Why or why not?
What will be an ideal response?