Ogilvy & Mather's effective global advertising stems from creating advertising locally that follows the worldwide strategic plan to maintain the desired brand image

An entrepreneurial orientation includes being proactive and competitively aggressive.

a. True b. False

The cash conversion cycle (CCC) is defined as ________

A) Inventory Days + Accounts Receivable Days - Accounts Payable Days B) Inventory Days - Accounts Receivable Days - Accounts Payable Days C) Inventory Days + Accounts Receivable Days + Accounts Payable Days D) Inventory Days + Accounts Payable Days - Accounts Receivable Days