The ________ objective attempts to create liking and stimulate purchase of a product or service

Coca-Cola has developed several branded drink products for sale only in Japan, including a noncarbonated ginseng-flavored beverage

Using this as an example, outline the differences between a local brand and a global brand, combination branding, communication-branding, and brand extensions.

A rational decision maker must choose between two alternatives. Alternative 1 has a higher EMV than Alternative 2, but the decision maker chooses Alternative 2. What might explain why this occurs?

A) Alternative 2 may have a higher expected utility. B) Alternative 1 may have a lower expected opportunity loss. C) The probabilities are not known. D) A rational decision maker could not possibly choose alternative 2. E) None of the above